December, 11

L’INTENSE advertising of The Little Black Dress

L'INTENSE advertising of The Little Black Dress
L’INTENSE advertising of The Little Black Dress

The essential silhouette of La Petite Robe Noire Intense by Guerlain returns in an advertisement

Since its release in 2012, women all over the planet seem to swear by the sparkling and delicious scent of La Petite Robe Noire. This emblematic Guerlain fragrance has conquered the hearts of all the fairer sex with its perky allure and bewitching scent. Also, Guerlain has chosen to decline it in a new, more tenacious version called La Petite Robe Noire Intense. It therefore comes back to illuminate our television set in a new advertisement and it is a real pleasure to rediscover its playful step once again.

The silhouette of Guerlain designed by the duo Kuntzel and Deygas

When Guerlain decided to develop La Petite Robe Noire, the brand opted for a novel communication strategy. Indeed, there was no question of world famous muses. The Guerlain house opted instead for a silhouette drawn in Indian ink by the famous duo of illustrators Kuntzel and Deygas. In this case, the latter are considered to be true geniuses of graphic design. They notably signed the production of the credits of the film “Stop me di you can” by Steven Spielberg and interpreted by Leonardo diCaprio.

Similarly, the latter can boast of having already worked for the greatest like Yves Saint-Laurent or Bourgeois. Also, the least we can say is that they brilliantly won their bet with the creation of La Petite Robe Noire.

Discover the new advertising campaign

The New World of The Intense Little Black Dress

Once again, with the creation of La Petite Robe Noire Intense , we thus find the emblematic Indian ink silhouette of the house of Guerlain. Always so playful, this one now travels the whole world. We first see her launching out on the front of the Eiffel Tower. Then, it is projected in the air until arriving at the level of the lagoon of Venice. She then goes on a wild ride through the streets of New York before landing directly in the heart of the Kremlin. There is no doubt that La Petite Robe Noire Intense is well and truly designed to seduce the hearts of women around the world!

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