Rochas launches a new Couture edition of Mademoiselle Rochas
Mademoiselle Rochas was born in 2017, perfectly embodying the image of Parisian youth, both chic and possessing this irresistible je ne sais quoi. The women then had no trouble identifying themselves in this olfactory portrait. The success was immediate! Rochas therefore decided to continue the experience, by making an Eau de Toilette edition of this already cult scent, from 2018. Today, Mademoiselle Rochas reappears all the more and is now interested in elegant and graceful women in a new version called Miss Rochas Couture.
Who is the Mademoiselle Rochas Couture woman?
Let’s start with the introductions first. Who is the famous Mademoiselle Rochas, who gives us here a new facet of her personality? Rochas describes her as “a bubbly young Parisian, active and cheerful, fresh and” typicaly Frenchy “. Woman and Madame are his beautiful inspirers, but Mademoiselle Rochas has freed herself from them. She retains their French elegance but has made her choices to live 100% in her time. Curious and daring, playful and optimistic, she likes to take advantage of the new lively spots in the City of Lights. Go shopping, enter a gallery, have a coffee on the terrace, organize a romantic dinner with a view over the rooftops of Paris… ”.
You will understand, Mademoiselle Rochas Couture embodies a typically French way of life. Particularly urban, it conveys a playful pleasure wherever it goes, and radiates happiness and charm, while possessing here an additional refinement to that of its predecessors.
Mademoiselle Rochas Couture, a contrasting fragrance in a new purple bottle
Mademoiselle Rochas Couture is an infinitely contrasting juice that we owe to the talented perfumer Anne Flipo. With him, everything is a question of oppositions and balance. Moreover, this explosion of flavors appears from its top notes. Mademoiselle Rochas Couture sets off on a trio of bergamot, pink pepper and pear. Her heart, meanwhile, is more feminine and floral. It combines orange blossom, lily of the valley and heliotrope. Finally, Mademoiselle Rochas Couture ends with a smooth and seductive base of musk, tonka bean and sandalwood.
This rich and very nuanced fragrance is then delivered to us in a bottle with an identical silhouette to that of its predecessors. All in curves, it perfectly embodies feminine tenderness. Its soft pink color has been replaced by a more sustained shade, in purple tones. Mademoiselle Rochas Couture is also decorated with a black ribbon more imposing than before, with the typical Rochas milleraies pattern, sewn into the lining of each coat of the brand. Moreover, this emblematic Rochas motif is also present at the bottom of the label of this perfume as well as on the contours of its bottle. More than ever, refinement is present and every detail has been taken care of.